Fan Engagement and Sports Content Blog
Where sports betting meets content creation at scale
Unlocking the Power of Generative AI: How Data Skrive is Revolutionizing Sports Content Creation
Here at Data Skrive, we’ve been closing following the developments in Generative AI for the last several years, and we’re always researching and developing improvements to help us continually provide the best experience for our customers and sports fans. We use generative AI as a ‘co-pilot’ to create engaging and insightful sports content at scale
The Power of SEO in Sports: How to Outrank Your Competitors on the SERP
There are close to nine billion Google searches online every single day. While it’s hard to pinpoint exactly how many sports-related searches there are per day, there are billions of sports-related searches per year. The term “aaron judge,” the New York Yankees slugger who set the American League single-season home run record last season, gets
Combining Generative AI and Human Marketing Expertise to Bring the Women’s World Cup to the Masses
Here we are at the last installment of our blog series devoted to female athletes: Women in Sports. We are capping it off with a review of the Women’s World Cup. Keep reading to learn more about the important roles that generative AI, marketing, SEO, and content creation played to expand the reach of all
Women’s Tennis and the Media’s Missed Opportunity
Over the past few years, the popularity of tennis has experienced a significant rise. The pandemic has notably contributed to a surge in recreational players, consequently influencing the number of viewers and bettors in the sport. Additionally, within the sportsbook industry, it is frequently mentioned that the number of tennis bettors surpasses that of tennis
Maximizing Organic Visibility for LPGA’s Global Fan Base
Since the 1800s, American fans have celebrated their top national players in professional sports leagues. For most of our nation’s history, those players were men. And then, in 1973, Title IX was passed, boosting participation in, and the visibility of, women’s sports. Fast forward 50 years (Happy 50th Anniversary, Title IX!) and the landscape
The Rise of Women’s Sports: More Popular than Ever in 2023
Welcome to the first installment of our five-part Women in Sports blog series, where we celebrate the incredible achievements, inspiring stories, and unwavering passion of women in the world of sports. From the pioneers who shattered glass ceilings to the rising stars who continue to redefine the game, our Women in Sports blog series will
10 Things You Need to Know About the PGA Championship
Golf, a sport steeped in tradition and elegance, captivates fans worldwide with its displays of skill, strategy, and sheer determination. Among the premier events in the golfing calendar, the PGA Championship stands tall as a testament to the pursuit of excellence. What makes the PGA Championship different than the rest of the events? 1. The
The Masters: 10 Things To Watch For
“Hello, friends …” Hearing those two words uttered by Jim Nantz from Augusta, Georgia makes you feel like a child about to descend the staircase on Christmas morning to check out their haul. It is Masters week. A time when every weekend warrior, clubhouse champion, and bogey bro collectively watch our idols amongst the azaleas
It’s all in the details. How Data Skrive creates highly engaging, unique sports content for your site.
One question we often get from our potential customers is: “If you are producing the same content for our competitors, why would we want you to produce content for us?” The simple answer is that we’re not producing the same content for any two customers. The full answer, however, is a bit more complex. Opportunity
Create, deliver, and scale hyperlocal sports content that’s valuable to your fans
Clichés become clichés because they’re just fundamentally true and useful mnemonics that can be applied to our everyday lives and work. The repetitive “Location, location, location” has been used in sitcoms, cartoons, and boardrooms everywhere, but it’s based on a proven fact: Almost everything in life depends on location. This is especially true online, where
What do we mean by scalability?
If your goal is to engage with sports fans, there are plenty of proven ways to drive traffic, start conversations, and inspire readers and customers to action. But doing so at scale is difficult, because the sports calendar is hectic and unpredictable. Outside of the important work being done by sports journalists, most sports content
How are you capitalizing on March Madness?
The mention of March Madness conjures up images of Grant Hill heaving the ball from the opposite inbound line to Christian Laettner for the buzzer beater as Duke edged Kentucky in OT, UCLA’s Tyus Edney running the length of the court for the buzzer beating layup against Missouri in ‘95, or even the iconic Magic
USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties
Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels. Nate Scott,
Why Google’s “Helpful Content” Algorithm Update didn’t Impact Data Skrive Content
We’ve heard it a thousand times, in a hundred different ways: “Google hates automated content. What makes yours different?” “What about Google’s Helpful Content Update? Did sites using Data Skrive content get penalized?” This article will answer those questions, and clear up some misconceptions about what is “automated content” and what is not, while discussing
200k+ Automated NBA Articles Per Season Is Now a Reality
Automated sports content is transforming how sports media companies think about scaling production and maximizing revenue. All major sports media companies have either incorporated or are currently testing some form of content automation. What was once thought of as competition to writers has quickly been recognized as the most important requisite to scaling content and
Catena Media Selects Data Skrive to Scale Comprehensive Automated Previews for Professional and College Sports
Partnership Provides Cost-Effective Solution For Catena Media’s US Network Of Sports Betting Affiliation Sites Catena Media partnered with Data Skrive today to leverage the automation company’s ability to quickly generate search-engine-friendly content that drives engagement and high-quality traffic for Catena Media’s sports betting affiliation sites. The partnership provides comprehensive previews for the world’s most popular
Michigan Athletics Partners With Data Skrive
Data Skrive Automates Game Recaps To Allow Athletic Department to Focus on Player Features, Interviews, and Fan Engagement The University of Michigan announced today it has partnered with Data Skrive to provide Wolverines’ fans with comprehensive game recaps for many of the university’s most popular athletic teams. The partnership will broaden and improve the breadth
North Carolina A&T Partners With Data Skrive To Create Content For Aggie Fans
Data Skrive’s Content Automation Platform Enables Athletic Department To Meet Tight Deadlines Following Basketball, Softball And Baseball Events North Carolina Agricultural and Technical State University announced today that it has partnered with Data Skrive to leverage the tech company’s content automation technology to provide Aggies’ fans with comprehensive game recaps. By automating postgame wrap-ups, university
AP To Grow Major League Soccer Coverage With Automated Stories From Data Skrive
The Associated Press announced today that it is using automation technology from Data Skrive and data from Sportradar to produce data-driven text previews of all Major League Soccer games. AP provides coverage of all 408 regular-season MLS games and playoff games each season but has never before offered game previews. The news agency began providing
AP Names Data Skrive Preferred Automation Platform for Sports, Gambling Content
The four-year deal provides automated content for game previews, recaps, and predictions The Associated Press has selected Data Skrive as its preferred platform for automated sports and gambling content. The increased breadth of content provides AP customers more inventory of local-focused sports and gambling news. The AP expects the expansion of content to help both