Fan Engagement and Sports Content Blog
Where sports betting meets content creation at scale
It’s all in the details. How Data Skrive creates highly engaging, unique sports content for your site.
One question we often get from our potential customers is: “If you are producing the same content for our competitors, why would we want you to produce content for us?” The simple answer is that we’re not producing the same content for any two customers. The full answer, however, is a bit more complex. Opportunity
Create, deliver, and scale hyperlocal sports content that’s valuable to your fans
Clichés become clichés because they’re just fundamentally true and useful mnemonics that can be applied to our everyday lives and work. The repetitive “Location, location, location” has been used in sitcoms, cartoons, and boardrooms everywhere, but it’s based on a proven fact: Almost everything in life depends on location. This is especially true online, where
What do we mean by scalability?
If your goal is to engage with sports fans, there are plenty of proven ways to drive traffic, start conversations, and inspire readers and customers to action. But doing so at scale is difficult, because the sports calendar is hectic and unpredictable. Outside of the important work being done by sports journalists, most sports content
How are you capitalizing on March Madness?
The mention of March Madness conjures up images of Grant Hill heaving the ball from the opposite inbound line to Christian Laettner for the buzzer beater as Duke edged Kentucky in OT, UCLA’s Tyus Edney running the length of the court for the buzzer beating layup against Missouri in ‘95, or even the iconic Magic
USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties
Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels. Nate Scott,
Why Google’s “Helpful Content” Algorithm Update didn’t Impact Data Skrive Content
We’ve heard it a thousand times, in a hundred different ways: “Google hates automated content. What makes yours different?” “What about Google’s Helpful Content Update? Did sites using Data Skrive content get penalized?” This article will answer those questions, and clear up some misconceptions about what is “automated content” and what is not, while discussing
200k+ Automated NBA Articles Per Season Is Now a Reality
Automated sports content is transforming how sports media companies think about scaling production and maximizing revenue. All major sports media companies have either incorporated or are currently testing some form of content automation. What was once thought of as competition to writers has quickly been recognized as the most important requisite to scaling content and
Catena Media Selects Data Skrive to Scale Comprehensive Automated Previews for Professional and College Sports
Partnership Provides Cost-Effective Solution For Catena Media’s US Network Of Sports Betting Affiliation Sites Catena Media partnered with Data Skrive today to leverage the automation company’s ability to quickly generate search-engine-friendly content that drives engagement and high-quality traffic for Catena Media’s sports betting affiliation sites. The partnership provides comprehensive previews for the world’s most
Michigan Athletics Partners With Data Skrive
Data Skrive Automates Game Recaps To Allow Athletic Department to Focus on Player Features, Interviews, and Fan Engagement The University of Michigan announced today it has partnered with Data Skrive to provide Wolverines’ fans with comprehensive game recaps for many of the university’s most popular athletic teams. The partnership will broaden and improve the
North Carolina A&T Partners With Data Skrive To Create Content For Aggie Fans
Data Skrive’s Content Automation Platform Enables Athletic Department To Meet Tight Deadlines Following Basketball, Softball And Baseball Events North Carolina Agricultural and Technical State University announced today that it has partnered with Data Skrive to leverage the tech company’s content automation technology to provide Aggies’ fans with comprehensive game recaps. By automating postgame wrap-ups,
AP To Grow Major League Soccer Coverage With Automated Stories From Data Skrive
The Associated Press announced today that it is using automation technology from Data Skrive and data from Sportradar to produce data-driven text previews of all Major League Soccer games. AP provides coverage of all 408 regular-season MLS games and playoff games each season but has never before offered game previews. The news agency began
How Automation Reduces Content Creation Costs
Microsoft mastermind Bill Gates once famously penned the essay “Content is King,” and this sentiment is as accurate today as it was during the infancy of the Internet. Thirty-five years ago the web was a revolution for personal computing, and now automation is prompting a seismic shift in how we create content and drive business. Content marketing
AP Names Data Skrive Preferred Automation Platform for Sports, Gambling Content
The four-year deal provides automated content for game previews, recaps, and predictions The Associated Press has selected Data Skrive as its preferred platform for automated sports and gambling content. The increased breadth of content provides AP customers more inventory of local-focused sports and gambling news. The AP expects the expansion of content to help