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Fan Engagement and Sports Content Blog

Where sports betting meets content creation at scale

Learn about Data Skrive, catch up on industry news, and read thought leadership articles on sports-betting, content marketing, SEO, and more.
Content Marketing
Leo Howell

What do we mean by scalability?

If your goal is to engage with sports fans, there are plenty of proven ways to drive traffic, start conversations, and inspire readers and customers to action. But doing so at scale is difficult, because the sports calendar is hectic and unpredictable. Outside of the important work being done by sports journalists, most sports content

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Sports Betting
Ben Brockhaus

How are you capitalizing on March Madness?

The mention of March Madness conjures up images of Grant Hill heaving the ball from the opposite inbound line to Christian Laettner for the buzzer beater as Duke edged Kentucky in OT, UCLA’s Tyus Edney running the length of the court for the buzzer beating layup against Missouri in ‘95, or even the iconic Magic

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Data Skrive

USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties

Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels. Nate Scott,

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Content Marketing
Ben Brockhaus

Why Google’s “Helpful Content” Algorithm Update didn’t Impact Data Skrive Content

We’ve heard it a thousand times, in a hundred different ways: “Google hates automated content. What makes yours different?” “What about Google’s Helpful Content Update? Did sites using Data Skrive content get penalized?” This article will answer those questions, and clear up some misconceptions about what is “automated content” and what is not, while discussing

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