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Fan Engagement and Sports Content Blog

Where sports betting meets content creation at scale

Learn about Data Skrive, catch up on industry news, and read thought leadership articles on sports-betting, content marketing, SEO, and more.
Industry News
Data Skrive

Unlocking the Power of Generative AI: How Data Skrive is Revolutionizing Sports Content Creation

Here at Data Skrive, we’ve been closing following the developments in Generative AI for the last several years, and we’re always researching and developing improvements to help us continually provide the best experience for our customers and sports fans. We use generative AI as a ‘co-pilot’ to create engaging and insightful sports content at scale

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SEO
Ben Brockhaus

The Power of SEO in Sports: How to Outrank Your Competitors on the SERP

There are close to nine billion Google searches online every single day. While it’s hard to pinpoint exactly how many sports-related searches there are per day, there are billions of sports-related searches per year. The term “aaron judge,” the New York Yankees slugger who set the American League single-season home run record last season, gets

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SEO
Ericka Bestoso

Women’s Tennis and the Media’s Missed Opportunity

Over the past few years, the popularity of tennis has experienced a significant rise. The pandemic has notably contributed to a surge in recreational players, consequently influencing the number of viewers and bettors in the sport. Additionally, within the sportsbook industry, it is frequently mentioned that the number of tennis bettors surpasses that of tennis

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SEO
Gail Billingsley

Maximizing Organic Visibility for LPGA’s Global Fan Base

Since the 1800s, American fans have celebrated their top national players in professional sports leagues. For most of our nation’s history, those players were men. And then, in 1973, Title IX was passed, boosting participation in, and the visibility of, women’s sports.   Fast forward 50 years (Happy 50th Anniversary, Title IX!) and the landscape

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General
Gail Billingsley

The Rise of Women’s Sports: More Popular than Ever in 2023

Welcome to the first installment of our five-part Women in Sports blog series, where we celebrate the incredible achievements, inspiring stories, and unwavering passion of women in the world of sports. From the pioneers who shattered glass ceilings to the rising stars who continue to redefine the game, our Women in Sports blog series will

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Events
Conor Hamill

10 Things You Need to Know About the PGA Championship

Golf, a sport steeped in tradition and elegance, captivates fans worldwide with its displays of skill, strategy, and sheer determination. Among the premier events in the golfing calendar, the PGA Championship stands tall as a testament to the pursuit of excellence. What makes the PGA Championship different than the rest of the events? 1. The

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Events
Conor Hamill

The Masters: 10 Things To Watch For

“Hello, friends …” Hearing those two words uttered by Jim Nantz from Augusta, Georgia makes you feel like a child about to descend the staircase on Christmas morning to check out their haul. It is Masters week. A time when every weekend warrior, clubhouse champion, and bogey bro collectively watch our idols amongst the azaleas

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Content Marketing
Leo Howell

Create, deliver, and scale hyperlocal sports content that’s valuable to your fans

Clichés become clichés because they’re just fundamentally true and useful mnemonics that can be applied to our everyday lives and work. The repetitive “Location, location, location” has been used in sitcoms, cartoons, and boardrooms everywhere, but it’s based on a proven fact: Almost everything in life depends on location. This is especially true online, where

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scalability-image
Content Marketing
Leo Howell

What do we mean by scalability?

If your goal is to engage with sports fans, there are plenty of proven ways to drive traffic, start conversations, and inspire readers and customers to action. But doing so at scale is difficult, because the sports calendar is hectic and unpredictable. Outside of the important work being done by sports journalists, most sports content

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march-madness
Sports Betting
Ben Brockhaus

How are you capitalizing on March Madness?

The mention of March Madness conjures up images of Grant Hill heaving the ball from the opposite inbound line to Christian Laettner for the buzzer beater as Duke edged Kentucky in OT, UCLA’s Tyus Edney running the length of the court for the buzzer beating layup against Missouri in ‘95, or even the iconic Magic

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Press
Data Skrive

USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties

Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels. Nate Scott,

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Content Marketing
Ben Brockhaus

Why Google’s “Helpful Content” Algorithm Update didn’t Impact Data Skrive Content

We’ve heard it a thousand times, in a hundred different ways: “Google hates automated content. What makes yours different?” “What about Google’s Helpful Content Update? Did sites using Data Skrive content get penalized?” This article will answer those questions, and clear up some misconceptions about what is “automated content” and what is not, while discussing

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SEO
Jordan Nilsen

200k+ Automated NBA Articles Per Season Is Now a Reality

Automated sports content is transforming how sports media companies think about scaling production and maximizing revenue. All major sports media companies have either incorporated or are currently testing some form of content automation. What was once thought of as competition to writers has quickly been recognized as the most important requisite to scaling content and

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Industry News
Data Skrive

Catena Media Selects Data Skrive to Scale Comprehensive Automated Previews for Professional and College Sports

Partnership Provides Cost-Effective Solution For Catena Media’s US Network Of Sports Betting Affiliation Sites  Catena Media partnered with Data Skrive today to leverage the automation company’s ability to quickly generate search-engine-friendly content that drives engagement and high-quality traffic for Catena Media’s sports betting affiliation sites. The partnership provides comprehensive previews for the world’s most popular

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Industry News
Data Skrive

Michigan Athletics Partners With Data Skrive

Data Skrive Automates Game Recaps To Allow Athletic Department to Focus on Player Features, Interviews, and Fan Engagement The University of Michigan announced today it has partnered with Data Skrive to provide Wolverines’ fans with comprehensive game recaps for many of the university’s most popular athletic teams. The partnership will broaden and improve the breadth

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Industry News
Data Skrive

North Carolina A&T Partners With Data Skrive To Create Content For Aggie Fans

Data Skrive’s Content Automation Platform Enables Athletic Department To Meet Tight Deadlines Following Basketball, Softball And Baseball Events North Carolina Agricultural and Technical State University announced today that it has partnered with Data Skrive to leverage the tech company’s content automation technology to provide Aggies’ fans with comprehensive game recaps. By automating postgame wrap-ups, university

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Industry News
Data Skrive

AP To Grow Major League Soccer Coverage With Automated Stories From Data Skrive

The Associated Press announced today that it is using automation technology from Data Skrive and data from Sportradar to produce data-driven text previews of all Major League Soccer games. AP provides coverage of all 408 regular-season MLS games and playoff games each season but has never before offered game previews. The news agency began providing

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Industry News
Data Skrive

AP Names Data Skrive Preferred Automation Platform for Sports, Gambling Content

The four-year deal provides automated content for game previews, recaps, and predictions The Associated Press has selected Data Skrive as its preferred platform for automated sports and gambling content. The increased breadth of content provides AP customers more inventory of local-focused sports and gambling news. The AP expects the expansion of content to help both

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