Fan Engagement at Scale for Media Networks Sports Leagues OTT Platforms Sports Teams Sportsbooks Affiliates
Delivering the right content to the right fan at the right time.
The Definitive Fan-Engagement Solution
Drive first-time depositors and subscribers with unique, search-optimized sports content
Data Skrive’s fan-engagement experts leverage machine learning and proprietary-language graphs to generate compelling, search-engine-optimized sports articles, graphics, and social content.
Reach your fans where they are
WHAT WE OFFER
With over 250 article types in our catalogue, we can produce high-quality sports-related content at scale that is highly relevant to your fans.
Topics That Convert
Topics that drive clicks and deliver high fan engagement
Sports never stop and covering every topic at the right time is not feasible. Our technology is able to cover highly relevant topics that are interesting and engaging to your fans.
Connect your readers with all the information they need to watch their favorite team hit the field or take the court! We provide context about the event, including time, date, TV channel and stats for both teams, enough to get someone ready to tune in and enjoy the show.
And using your call to action to a streaming platform or other TV provider, we give the reader a quick on-ramp to signing up and watching the event while driving business for you.
Covering every match is hard enough, but every player? We can do that, too. Player props are a popular way for fans to engage with betting on sports, and we can scale up to provide stats and picks for every player with odds available.
This rapidly expands your coverage of a sport or event and allows you to reach avid fans who know what they’re looking for – someone looking for information on a backup running back’s player props is likely motivated to bet!
Even if you’re not trying to attract fans to bet, you can engage with fans looking to preview every matchup by comparing the teams’ stats.
Does the home team’s offense have an edge over the away team’s defense? Which side is going to have the edge on the glass in a basketball matchup? We can deliver these stats, along with tables and insights to dive deep and inspire action from your readers
There are 10 players on the basketball court at any time, and with our content, you can have a preview for each of them before the game tips off.
Whether it’s individual player content or a wrap up of the players to watch for both squads, we can help you deliver tons of content to connect with fans who are looking for insights about their favorite athletes or potential prop bets.
Sports betting is growing in the United States and Canada, with new states legalizing mobile wagers and new sportsbooks advertising during every major event.
We provide your readers with the odds, trends, and picks to motivate them to sign up and bet with your sportsbook partner, or just stay on your site to learn about all of that week’s games before making their picks.
Every season brings new hope for sports fans: “Could this be the year?” You can count on Data Skrive to produce content that looks ahead and covers the most popular futures bets to get your readers looking ahead and placing their bets on who is going to win it all.
These deliverables can update over time and always deliver the latest odds and stats, so you don’t need to worry about what happens when the star quarterback is hurt or the point guard is traded.
Just like betting, fantasy sports players turn to Google to find actionable information and tend to be high-value targets for your business. Build a following of fantasy managers with our fantasy content, which includes team, player, league and position previews.
Even if you’re not converting on a campaign around DFS or season-long fantasy, our fantasy content will drive traffic from some of the most loyal fans in the sports world.
Once you’re on board with us and have player and team previews running out every day, why not combine the best of both worlds on a hub page that interlinks to all of your existing content?
We can create day, week, league, and conference/division landing pages that connect to all of your Data Skrive content, providing an easy user experience once they’re on your site to click through and get the information they need without leaving your domain.
Fuel your fan engagement
Built and programmed by experts with years of sports betting and marketing experience, Data Skrive’s technology is second to none.
We build content that leverages a proprietary-language graph that’s trained by seasoned sports journalists in combination with robustly mined search data.
Our patented opportunity-scoring algorithm finds the right keyword and phrase combinations to enable your site to rank and drive high-quality organic traffic.
Content Uniqueness Scoring
Our content uniqueness score reviews content based on structure to measure saturation and how many times that combination has been used to ensure uniqueness.
An important component of our Fan Engagement Solution is our preconfigured analytics package that plugs into Google Analytics to drive content optimization without disrupting internal operations.
We work with you to pinpoint key content on your site, and leverage our technology to identify deep linking opportunities to increase visibility of important pages.
Our internal team has years of marketing experience and can assess the multi-faceted science of optimizing content for ranking in search, while reviewing site structure and domain authority.
The power behind our technology
Our team of fan-engagement experts are the power behind our technology. As a complete Fan Engagement Solution, our sports writers, marketing experts, SEO gurus, data scientists, and software engineers work together to deliver researched and optimized content at scale to both sports fans and our customers.
Here is what our customers have to say about working with us.
CHECK OUT OUR LATEST NEWS, INSIGHTS, AND EVENTS
Breaking news and analysis on content and the sports betting industry
USA TODAY Sports Media Group selects Data Skrive to increase sports content distribution across its digital properties
Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA