NFL Year-Round: Boost Traffic and Engagement with Strategic Content

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While the NFL regular season undoubtedly presents ample opportunities to engage fans, there’s an additional opportunity to drive year-round engagement: the off-season. The off-season now allows brands to connect with a target demographic of avid fans and bettors. These fans spend more money, place bets, and dedicate more time to the NFL ecosystem year-round than other fans, so the off-season is a prime time window to focus marketing efforts toward that segment.

With the upcoming season just around the corner, let’s explore strategies to keep your audience captivated both on and off the gridiron.

 

The end of the Super Bowl is just the beginning

The NFL off-season has become a valuable time to engage with football fans despite the absence of games. The NFL off-season is far from idle, featuring key events such as the NFL Combine, the NFL Draft, the schedule release, and training camps.

These tentpoles cater to fans’ needs and build anticipation for the upcoming season. Furthermore, these events also offer companies the opportunity to create content and monetize traffic across high-converting topics: betting, fantasy sports, tickets, how to watch, and merchandise.

These NFL events serve as powerful catalysts, drawing in massive fan audiences and creating a summer-long window for media companies and brands to connect with passionate enthusiasts.


Planning before the first snap

The NFL off-season is an opportunity for media companies, sportsbooks, OTT platforms, and affiliates to tap into a passionate and dedicated fanbase early on. But how should they do it?

You first need to know your fans. What kind of questions do they have in the off-season? What type of information do they want? Avid bettors, fantasy players, and casual sports fans will be researching what bets to make, how to build their fantasy team, what to purchase, and more. That’s why it’s essential to plan well ahead and ensure you have content ready to cover all the questions folks have in the off-season. Ultimately, the goal is to drive traffic and business to your site for actionable queries fans have.

NFL keywords and search queries are highly competitive and expensive. To improve your chances of reaching your target audience and driving conversions, consider using a long-tail keyword strategy. This approach focuses on more specific search terms that are less competitive but have a higher conversion potential. To learn more about SEO and long-tail keyword strategies, check out our blog post on how to outrank your competitors on search engine results pages (SERPs)

Second, it’s time to think about your content strategy. How do you ensure you have content ready to cover all aspects of the off-season? Luckily, we’ve already covered the main events: the NFL Combine, the NFL Draft, the schedule release, and training camps. Building your content plan around these events will guide what articles to promote and when.


Know your fans and give them what they want

We recommend the following articles to attract football fans to your website in the off-season:

Betting
Keep bettors engaged with timely, accurate content covering off-season moves, injuries, and betting markets like Super Bowl futures, props, and player previews.
Fantasy
Capitalize on fantasy football’s popularity with rankings, previews, and projections to drive summer traffic.
Tickets
Leverage post-schedule release excitement with dedicated ticket sales pages and strong CTAs across your site.
Merchandise
Drive jersey sales with strong CTAs on team and player pages featuring top free agents and draft picks.
How to Watch
Help fans find their games. With broadcasting rights constantly shifting, create dedicated team pages or game-specific guides.
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To maximize site traffic and engagement during the off-season, understanding your audience and providing the content they crave is essential. Creating this content can be time-consuming, but there are effective solutions to overcome resource limitations.


Capitalize on year-round traffic

By partnering with Data Skrive, we help you target the right audience, generate football content, and boost performance, even when no games are played. Our customers benefit from the following:

  • More Traffic: You’ll be a trusted football source all year round. Early content on betting, fantasy, tickets, and merchandise attracts a dedicated audience ready to engage.
  • More Fan Engagement: Our insightful and engaging content will foster a deeper connection with your audience, increasing brand loyalty, time on site, and repeat visitors in the regular season.
  • More Revenue: More traffic translates to more revenue opportunities through advertising, merchandise sales, or other ventures.
 

The off-season is just the beginning. Stay tuned for strategies, recommendations, and more as the regular season continues to build momentum.

 

About Data Skrive

Data Skrive is transforming the way sports fans around the world connect with their favorite teams, players, and brands. Our technology enables personalized experiences for every sports fan across the globe, and we power some of the biggest names in sports, media, and betting. Combining our breadth and depth of sports knowledge with content tailored to individual needs, we nurture fans during every window of interest to maximize engagement. For more information, email us at info@dataskrive.com. For press inquiries, email press@dataskrive.com.

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