Case Study: UC Davis Department of Athletics
UC Davis is the home of the Aggies — go-getters, change makers and problem solvers who make their mark at one of the top public universities in the United States.
The UC Davis Challenge
UC Davis Athletics strives to provide the very best experience for members of its 23 athletic programs, athletic staff, and thousands of fans across the country. The athletic department’s staff is lean with more sports to cover than available resources. Under-coverage leads to loss of sponsorship, recruiting success, and donor revenue.
The Data Skrive Solution
Data Skrive worked with the athletic department to create previews and recaps of Olympic sports with a specific focus on the individual student-athletes. This content is used by coaches to recruit, the sports information director to promote teams, and the athletic directors to solicit support from alumni.
UC Davis has improved coverage-equity across sports by automating content. The breadth of coverage translates to better engagement from a wider cross section of fans and supporters. Furthermore, by automating many of the mundane parts of content creation the media team can better focus on features, interviews, and social media.
“UC Davis Athletics is excited to partner with HERO Sports as we seek to grow our brand and communicate the success of our athletic programs. This partnership enables our media relations staff to focus on personal storytelling and creative media while the game previews and results get done in a time efficient manner.”