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Sports Gambling Triggers, Keywords, and Variations

Deep inside the Data Skrive platform are comprehensive triggers that fire automatically to begin the content creation process. Whether the topic is gambling, sports betting, lotteries, education, real estate, or cannabis, every piece of automated content starts with a trigger. 

Why is this critical to your business?

When industry news breaks, your competition could beat you to the punch with insightful and SEO-friendly content. This results in higher rankings and increased traffic for your foes that otherwise could be funneled to your website.

Let’s take a closer look at the intersection of triggers, SEO-focused keywords, and variations that result in engaging content to increase traffic, branding, awareness, sales, and more.

Trigger Points

The Data Skrive triggers search for interesting situations and events, and then the order of importance for the situations and events, e.g., the lede, quotes, relevant statistics, appropriate charts and graphs, and conclusion.

Let’s use NFL quarterback Tom Brady as an example whose sudden departure from the New England Patriots to the Tampa Bay Buccaneers was one of the most written-about stories in 2020.

Your competition will be hard at work pumping out content around this topic with a crew of overworked writers or via automated content. But instead of guessing what an audience wants to read, Data Skrive relies upon experience and research to unearth alluring and trending topics.

From there, the platform composes content ranging from quick-hitting charts to full-length articles and everything in-between. 

The best part? 

The content looks and feels as if award-winning journalists composed it. 

The bonus?

Your talented writing staff is now free to work on in-depth feature stories, interviews, videos, and social media content.

Automated SEO Research

Content automation is all fine and dandy, but it’s not going to drive traffic to your website if it’s not SEO-friendly. Data Skrive conducts automated SEO research for every piece of content by thoroughly examining keyword stems that give suggestions and opportunities based solely on your website. We then incorporate those trending keywords into the narratives.

Why is this a 10 out of 10 on the awesomeness scale? 

You get hundreds of thousands of pieces of optimized content — at scale — that outrank the competition.

If this sounds like a fabricated panacea, it’s not. 

Here’s why.

We maximize your SEO exposure by tailoring trending keywords and going after the longtail. 

Let’s revisit Tom Brady’s free-agent signing to explain.

Data Skrive goes far beyond automated content that focuses on keywords like “Tom Brady Buccaneers” or “Tom Brady new team.” Our algorithms target the longtail, so your content centers around all searches associated with Tom Brady. We provide multiple variations for anything folks might be searching for regarding the future Hall of Fame QB.

The result? 

You might not outrank ESPN or CBS Sports for the keyword phrase “Tom Brady Buccaneers,” but you’re vastly increasing your chances of outranking them for the thousands of related search terms users are typing into Google.

Here’s how.


Let’s stick with Tom Brady’s massive announcement to touch upon variation.

The major breaking news on March 20, 2020, was “Tom Brady officially signs contract with Buccaneers.” But other than a few bits of additional information, like how much his new salary was, there wasn’t much else to write  — or so it seemed on the surface.

Here are a few longtail examples of what people searched for when TB12 left New England for sunny Florida:

  • Tom Brady betting
  • Tom Brady betting odds
  • Tom Brady red zone completion
  • Tom Brady against the spread
  • Tom Brady home record
  • Tom Brady road record
  • Tom Brady avg passing yards
  • Tom Brady prop bets

Imagine your website chock-full of articles answering these questions posed by millions of Internet users. Think of the massive uptick in page views, potentially resulting in more signups, engagement, repeat visits, word of mouth, sales, and advertising revenue.

Automated Content for the Win

Nobody in the industry has a full system of automated content like Data Skrive, and some of the biggest publishers in the galaxy currently leverage our technology

The bottom line?

Take advantage of Data Skrive’s technology before competitors leave you in the dust.

Author avatar
Jordan Nilsen
Jordan is a co-founder and Chief Marketing Officer of Data Skrive. He's spent the last 15 years in digital marketing and is always willing to debate the merits of the oxford comma.