Relationship Helps Lines.com Scale Content And Build Site Authority To Grow Audiences In New Markets Quickly

Lines.com and Data Skrive partnered today to enable the sports-betting-insights website to scale its content-creation processes via Data Skrive’s robust automation technology. With automation systems creating thousands of pieces of content for the NFL, NBA, MLB, NHL, and major college athletics, Lines.com can maximize its budget, strengthen domain authority and increase web traffic.

With expertise in sports and gambling, Lines.com will leverage Data Skrive’s content platform to create a scalable model allowing the media publisher to produce engaging long-tail content providing value to users while generating revenue for the business.

“We’re excited for what this partnership means for the company’s future,” said Eric Ames, General Manager at Lines.com. “It allows us to generate great long-tail content we otherwise wouldn’t have realistically created. The cost to produce it manually would’ve been excessive, but with Data Skrive’s automation, it opens up many potential avenues for exploration.”

“Entering new markets requires considerable time to build a digital presence from launching a website, social media properties and hiring, assembling and onboarding a team,” said Brad Weitz, Data Skrive CEO. “This strategic partnership enables Lines.com to focus on these key initiatives versus the costly and laborious task of hiring writers to create content from scratch.”

Lines.com joins Data Skrive’s rapidly expanding roster of media-publishing leaders leveraging the company’s automation technology. Honored as a “100 Best Companies to Work For in 2019” by Seattle Business Magazine, Data Skrive’s roster of partners includes The Associated Press, Catena Media, and Lottery.com.

About Data Skrive
Data Skrive is a SaaS technology platform producing contextually relevant, ready-to-publish content. Whether audiences want text, infographics, slide shows, or interactive content, the Data Skrive platform drives engagement. The Seattle-based company generates additional media-rich content for the Associated Press, college athletic departments, minor league baseball clubs and more. For more information, please visit https://www.dataskrive.com.

About Lines.com
Lines.com is the newest trusted source for all-things sports. Our mission is to create entertaining and informative content covering a wide array of sports — including the NFL, NBA, MLB, college football, college basketball, NHL and more. Lines.com delivers sports-betting insights, up-to-the-minute information and reactions to breaking news in the world of sports and its impact on gambling and fantasy sports. We also go beyond the lines by focusing on the culture of sports, trends, personalities and drama. For more information, please visit https://www.lines.com.