HOW IT WORKS
We’re frequently asked, “How does the Data Skrive platform work?” The simple answer is our platform translates raw data into content that appears to be written by a person.
The reality is the content we produce is written entirely by machines. Machines so well programmed that the content produced is indistinguishable from content created by professional writers.
The Process
- Ingest Data (api, xml, csv, xls)
- Normalize Data (optimize for business objective)
- Create Content (text, graphics, animations)
- Deliver via Feed (api, xml, email, ftp)
WHY CHOOSE DATA SKRIVE?
BREADTH & DEPTH OF COVERAGE
Create content for a broader array of topics to better serve a wider audience
MULTI-CHANNEL & MULTI-FORMAT
Reach your audience, fans, or customers, across channels with content optimized for consumption
TEAM OF CONTENT MARKETING EXPERTS
Extend your digital marketing prowess by working with our team of experienced marketers
OPPORTUNITY ALGORITHMS
Our platform informs content production by analyzing search trends and competition
FULL SERVICE, FULL SATISFACTION
Don’t worry about having to learn a new platform or hire staff to manage it. We do it all for you
DATA SKRIVE
vs NLG
Natural-language generation (NLG) is a software process that transforms structured data into plain content.
A self-serve platform enabling you to produce a lot of cheap content IS NOT the same as a full-service platform creating lots of content optimized to your specific business objectives.
Automating content will likely save you money, but will that content reach a higher converting audience? Will that content reduce your PPC spend? Will that content empower your sales and marketing teams?
Client Testimonials
“We are excited about adding this next level of coverage…Our editors have been impressed with the quality of the content being generated through this technology and the robust sports knowledge of the [Data Skrive] team.”
Barry Bedlan
Director, Sports Products at The Associated Press
“UC Davis Athletics is excited to partner with HERO Sports [Data Skrive] as we seek to grow our brand and communicate the success of our athletic programs. This partnership enables our media relations staff to focus on personal storytelling and creative media while the game previews and results get done in a time efficient manner.”
Rocko DeLuca
Deputy Director of Athletics at UC Davis
“I was cautiously optimistic about what was possible with automation, but when Data Skrive reduced the time it takes us to write Season Previews from three weeks to three days — with no loss of quality — it forced me to change how I think about creating content.”
Jason A. Churchill
Managing Editor at HERO Sports