Automated sports content is transforming how sports media companies think about scaling production and maximizing revenue. All major sports media companies have either incorporated or are currently testing some form of content automation. What was once thought of as competition…
In today’s blistering news cycle, quickly getting information to the public means not only a better user experience, but it also provides financial benefits for media publishers. This is especially true for sports media companies with access to troves of…
By incorporating automated sports content, media companies and sportsbooks can effectively increase the influence and value of human writers. The more traffic to human-created content, the more valuable it becomes. Most traffic is driven through paid methods (SEM, PPC, sponsored…
The content pipeline includes graphics, insights, articles, and SEO recommendations to help struggling sports media and publishers. With COVID-19 bringing sports to a screeching halt, sports media outlets, publishers, and sportsbooks around the globe are coping with a tremendous void.…
In order to produce high-quality original content we pull in copious amounts of data related to search trends, user behavior, and search engine marketing spend. By analyzing this data we can anticipate, infer, and predict, which topics and keywords are…
Just a few years ago, we were debating whether or not high-quality automated content was even feasible. Now that we know it’s possible, the new question is, “How should we leverage this new technology to grow our businesses?” Historic opponents…
Sportsbooks and affiliate networks are constantly exploring the best avenues for acquiring new depositors. While pay-per-click (PPC), online ads, and other marketing initiatives attempt to solve this challenge, content automation is emerging as the key to winning market share. Legislation…
Technology Platform Will Produce Automated Recaps And Push To Media Outlets Nationwide Within Minutes Of Football And Basketball Game Outcomes The University of Arkansas at Pine Bluff (UAPB) and Data Skrive partnered today to enable the school to publish comprehensive…
When Chicken Little famously wailed about a falling sky, it was an early example of fearmongering. Twenty-five centuries after the cumulative tale first appeared, some media outlets are wondering if the heavens will tumble upon the overworked noggins of hard-working…
Over two decades later, this type of shortsighted thinking contributed to publishers slashing jobs at a pace not seen since the 2009 recession. Even the most respected newspapers in the country aren’t immune to the decline in newspaper readership. USA…
